Salmo Craft Co. is a proud member of the 1% for the planet alliance.
Established by Patagonia founder Yvon Chouinard and colleague Craig Mathews, 1% for the planet was created as a way for businesses to hold themselves accountable for their environmental impact.
The idea is simple: because companies profit from the resources they take from the earth, they should work and invest to protect those resources.
As a member, Salmo is committed to giving 1% of it’s sales – be it a good year or bad – to support environmental causes.
To date, the 1% for the Planet has certified over $600 million in donations. This number grows exponentially as its network grows each year—proving the power of collective action.
To learn more about the organization and ways to support it, visit: https://www.onepercentfortheplanet.org/
